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Thursday, May 10, 2012

IPL Marketing Strategy – Simplified by Sachin Karpe

IPL is Indian Premier League. It is a Twenty20 competition that was initiated by BCCI. It is a creation of Lalit Modi. It began 5 years back in 2008 and consists of the players from all over the globe. The best combination of Cricket and Entertainment. It offers a platform for many young people to demonstrate their efficiency and is also profitable to the Promoters and Channels.

When Bollywood and cricket met, the outcome was IPL and it was truly interesting to see a person's preferred cricketer as well the Bollywood celebrity on the same foundation. IPL was beyond a question an interesting concept. Celebrities like Shah Rukh Khan, Preity Zinta, Akshay Kumar, Katrina Kaif, Hrithik Roshan had been a source which offered the glamorous quotient to IPL marketing.

To entice the cricket lovers, even team-owners began selling passes individually. Preity Zinta, the co-owner of Kings XI Punjab sold the passes along with her autograph.

IPL is mostly targeted towards youth. As People are very busy with their day to day work with IPL they get enjoyment along with cricket which allows them to savor every element of the game. People are very receptive of IPL as this is the only event that allows players from different nations together, for which they usually get drawn to see their preferred player perform. Some of the viewers are also drawn to see their preferred superstar rooting for the team.

Fun, Songs, Entertainment & activities, where can you discover that, response for that is IPL. People eagerly wait for this as they get everything in a fantastic package. IPL is also the perfect dais for promotions and endorsement for various Products and Brands.


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