When we hear Sports and the first few names that come to most
of our minds would be a Sachin Tendulkar, a MSD or a Rahul Dravid and many more
cricketers. This was the scenario a few years back according to some sports
experts in my group at work and among friends. I Sachin Karpe personally love
to follow and also have played cricket and football in my school days and can
sit for hours watching these matches.
My point being that if I Sachin Karpe ask my friend and others
to name a few cricketers the list is never ending, but when the same comes to
any other sports it’s a long pause to recollect even the top 2 players of the
respective sport. This situation by itself speaks out loud the visibility and
reach of the other games among the Indian audience.
Now the question by my friends being why does the common man
or the audiences need to know about the players of the respective sport? I
explained if I Sachin Karpe was just a stranger to them will they be bothered
about my whereabouts. Rather the simpler answer to it if an individual know a
well known player it implies that he or she follows the game and is aware about
its happenings.
This has changed quite a bit but not in case of all sports as
my friends Sachin Karpe is aware of tennis to certain players and few other
individuals like Leander Paes, Sania Mirza,
Anand Vishvanathan, Dilip Tirkey,
Sunil Chhetri and a few more.
The visibility for other sports personalities in India is
changing, but the change is not that drastic to be noticed by all. Today brands
are ready to endorse with player other than cricketers and that in itself is a
good sign for the Sports in India.
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